The programme offers a combination of academic study with creative and professional practice in a project-led curriculum that draws on a range of interdisciplinary perspectives and address the needs of managerial professionals who work in the local design industry, as well as those who work in non-design areas and are looking for a new thinking approach to resolve complex design and management-related issues.
The programme covers a breadth of topics from branding, design and innovation processes to anthropology, culture, history and meaning. More specifically, it aims to provide students with greater insight into creative briefs and target audiences/markets, both aiding solutions and articulation.
On-the-spot applicant in information seminar can have the application fee (HK$300) waived.
The School reserves the right to alter or modify the schedule of the event if necessary or expedient.