Retail, Fashion and Luxury Brand Management Programmes and Short Courses - HKU SPACE. Explore our list or programmes for part-time and full-time.
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Change.每天多學一點 改變.可大可小

Marketing & HospitalityRetail, Fashion and Luxury Brand Management

Retail, Fashion and Luxury Brand Management

Hong Kong is well known as a shopping destination where consumers enjoy zero sales tax on most products (except alcohol and tobacco), endless brand choices, comprehensive consumer protection and high quality retail facilities. Many international fashion and luxury brands have set up shop in the city to take advantage of our sophisticated consumer market. This vibrant retail business environment is driving the need for marketing professionals and business practitioners to equip themselves with up-to-date knowledge of retail marketing and brand management.

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The retail landscape has been transformed in recent years, thanks to the rise of new technologies and the continued expansion of e-commerce. In 2020, more changes are on the horizon. To better prepare for the changes and capitalise on the opportunities, you need to understand the new rules of the game. 

The Executive Certificate in Disruptive Retail Marketing is a 10-week programme catered to industry practitioners and interested parties who would like to master the skills in the new retail era.

隨著科技的發達,網購的流行,零售業正經歷翻天覆地的轉變。要把握轉變帶來的機會,就要深入了解行業趨勢,還要掌握各種新技術和它們帶來的影響。
PT
開課日期 2020年2月8日 (星期六)
修業期 2個月
課程費用 HK$6000
This programme aims to enhance the skills for people working in the fashion industry in the areas of buying and/or merchandising. Participants will learn the structure of the global fashion market, segmentation, trend research, sourcing, range planning, visual communication, sales analysis and profit management.
PT
Start 07 MAR 2020 (SAT)
Duration 2 months
Fee Application Fee : HK$150 (non-refundable)

Standard Course Fee : HK$6,800

Alumni Rate : HK$6,300
本課程旨在教授學員珠寶行業的專業營銷理論及實踐知識。課程內容包括寶石學,行業宏觀營商環境,奢侈品消費者行為學,客戶關係管理,品牌策略,及商業運營分析。
PT
開課日期 2020年3月7日 (星期六)
修業期 2個月
課程費用 課程費用
HK$7,300

HK$7,000 (早鳥優惠- 凡於2020年2月9日或之前報名)

HK$7,000 (二人同行優惠)

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Edinburgh Napier University, UK
The MSc in Marketing with Festival and Event Management is two-year part-time programmes jointly offered by Edinburgh Napier University and HKU SPACE since Year 2010. Edinburgh Napier is based in one of the most important global destinations for tourism, festival and events. The University's postgraduate programmes were developed to support international tourism and event management development. The programmes aimed to equip students with the knowledge and intellectual capabilities to successfully develop a career in marketing, festival and event management.
PT
Start 10 FEB 2020 (MON)
Duration 24 months to 28 months
Edinburgh Napier University, UK
MSc in Marketing with Sales Management is two-year part-time programmes jointly offered by Edinburgh Napier University and HKU SPACE since Year 2015. Over the last few decades, selling has evolved from focusing on short term seller needs to longer term customer and seller needs. The importance of selling skills to corporate performance and economic growth is increasingly recognised by corporations and governments. Moreover, the sales function does play a crucial role in the marketing planning and management process. The programme aimed to equip students with the knowledge and intellectual capabilities to develop a career in this field.
PT
Start 10 FEB 2020 (MON)
Duration 24 months to 28 months

This postgraduate Diploma is designed to provide opportunities for marketing or retailing practitioners in the fashion business to develop the knowledge, international perspective and managerial skills required to enhance their company’s competitiveness, innovative capabilities and brand reputation. This programme also helps students acquire analytical skills to pursue a career in the fashion business.

PT
Start 09 MAR 2020 (MON)
Duration 12 months to 24 months
This Postgraduate Diploma is designed to provide opportunities for practitioners in the luxury goods and services business to develop the knowledge, international perspective and managerial skills required to enhance their company’s competitiveness, innovative capabilities and brand reputation. This programme also helps students acquire analytical skills to pursue a career in the luxury business sector.
PT
Start 09 MAR 2020 (MON)
Duration 12 months to 24 months
This programme provides a firm foundation to equip you with knowledge and skills in developing brand strategies and managing brands in a multi-cultural market environment. It also prepares you for higher education at degree level and career advancement in brand management in a competitive market environment.
PT
Start 02 MAR 2020 (MON)
Duration 20 months to max. 40 months
The rapid development in digitalization and multi-channel retailing has transformed the retail landscape. Total customer satisfaction has been redefined through personalized shopping experience via multi-channel retailing. Nowadays, customers may use more than one sales channels to shop. This part-time advanced diploma programme equips you with new retail management knowledge and skills for multichannel retailing through in-store, online, mobile retailing, etc.
PT
Start 02 MAR 2020 (MON)
Duration 20 months to max. 40 months
This programme is designed to provide students with a basic understanding of the key management operations in retail business to prepare them for day-to-day retail operations. 
PT
Start 02 MAR 2020 (MON)
Duration 4 months
Fee HK$3950