Marketing Communications and Branding Programmes and Short Courses - HKU SPACE. Explore our list or programmes for part-time and full-time.
Main content start
Change.每天多學一點 改變.可大可小

Marketing & HospitalityMarketing Communications and Branding

Marketing Communications and Branding

Firms spend an enormous amount of money on brand building. With the proliferation of digital and social media, there are now more ways to connect with customers and it is important for marketers and business executives to equip themselves with the relevant know-how and current best practice in marketing communications. We offer a wide range of programmes in the areas of marketing communications and branding, from advanced diploma and executive certificate courses to postgraduate degrees.

 

Final Call Banner

 

 

 

Continuing Education Fund
Programmes Type
Subscribe e-connect
The University of Hull, United Kingdom
This top-up degree programme equips students with the latest marketing and management knowledge such as marketing communications, digital marketing, social media, brand management, strategic management, etc. It aims to uplift students’ competiveness and employability in job market. With professional training, students will be able to develop effective marketing and management strategies to solve business problems in competitive business environment.
PT
Start To be advised
Duration 18 months to 36 months
In the digital economy nowadays, most successful marketers have strong data analytic skills and creativity which enable them to craft smart marketing strategies and innovative business solutions in the highly complex and competitive business environment. The programme "Executive Certificate in Data-driven Creative Thinking for Marketers" is designed to prepare marketers with data analytic skills and foster their creative thinking mindset. Marketers who are well-versed in data analytics and able to take it one step further to combine the insights from numbers and apply to creative problem solving will be highly sought after. 
PT
Start 17 OCT 2020 (SAT)
Duration 5 weeks
Two brand new programmes are launched in collaboration with IAB Hong Kong which aim to groom talents for the digital media industries and to elevate the knowledge and skill sets of the workforce. The Executive Certificate in Effective Digital Media Buying and Planning is designed for media buying and planning practitioners in agencies or other organizations.
 
PT
Start 17 OCT 2020 (SAT)
Duration 2 months
Fee HK$7500
Hong Kong Brand Development Council
品牌管理是市場學非常重要的一環。HKU SPACE與香港品牌發展局合辦之行政人員證書《品牌傳播》課程,自2008年開辦以來,一直為學員提高品牌管理和策略的重點知識。因應市場變化,我們重新設計了課程令其更切合市務人員的需要。

新課程除了介紹整合營銷傳播的概念及特性,以及教導學員制定整合營銷傳播計劃的方法外,將會特別強調數碼工具的運用,務求令學員掌握作為新一代市務人或者品牌管理人的必要技巧,在事業上更得心應手。
PT
開課日期 2020年10月24日 (星期六)
修業期 2個月
課程費用 HK$6,000
The programme aims to meet the continuing education and professional development needs of people who are currently working in public relations or those who have aspirations in this area. The programme provides students with knowledge in practical public relations techniques and tools to achieve the corporate's branding goals and objectives.
PT
Start 01 NOV 2020 (SUN)
Duration 1 month
Fee HK$7,000
This programme focuses on the practical aspects of designing and planning a digital and social media marketing campaign, as part of the overall marketing strategy.
PT
Start 02 NOV 2020 (MON)
Duration 2 months
Fee HK$6,000
Two brand new programmes are launched in collaboration with IAB Hong Kong which aim to groom talents for the digital media industries and to elevate the knowledge and skill sets of the workforce. The Executive Certificate in Professional Digital Media Selling is designed for digital media sales practitioners in media or other companies. 
PT
Start 28 NOV 2020 (SAT)
Duration 2 months
Fee HK$7500
This programme aims to enhance the skills for people working in the fashion industry in the areas of buying and/or merchandising. Participants will learn the structure of the global fashion market, segmentation, trend research, sourcing, range planning, visual communication, sales analysis and profit management.
PT
Start 09 JAN 2021 (SAT)
Duration 1 month
Fee Application Fee : HK$150 (non-refundable)

Standard Course Fee : HK$6,800

Alumni Rate : HK$6,300
The programme aims to meet the continuing education and professional development needs of those who are currently working in public relations and/ or event management or those who have aspirations in these areas. The programme provides students with core event management concepts as well as knowledge in public relations and corporate branding. A broad and holistic view in event management will be given to students with practical public relations techniques and tools to achieve the corporate's branding goals and objectives. 
PT
Start To be advised
Duration 2 months
Fee HK$13,000
Hong Kong Brand Development Council
品牌管理是市場學非常重要的一環。HKU SPACE與香港品牌發展局合辦之行政人員證書《品牌管理》課程,自2008年開辦以來,一直為學員提高品牌管理和策略的重點知識。因應市場變化,我們重新設計了課程令它更切合市務人員的需要。

課程旨在為學員提供實用的策略和工具以建構、發展、及管理品牌,讓他們掌握在數碼時代建立及管理成功品牌的要素和技巧。

此課程包含了設計思維(design thinking)的元素,務求激發學員的創意,應用到品牌管理的工作上。

 
PT
開課日期 待定
修業期 2個月
課程費用 HK$6000
Edinburgh Napier University, UK
The MSc in Marketing is two-year part-time programme jointly offered by Edinburgh Napier University and HKU SPACE since Year 2000. The programme aimed to equip students with the knowledge and intellectual capabilities to successfully develop a career in marketing management.
PT
Start 12 OCT 2020 (MON)
Duration 24 months to 28 months