Digital and Social Media Marketing Programmes and Short Courses - HKU SPACE. Explore our list or programmes for part-time and full-time.
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Marketing & HospitalityDigital and Social Media Marketing

Continuing Education Fund
Programmes Type
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This programme focuses on the practical aspects of designing and planning a digital and social media marketing campaign, as part of the overall marketing strategy.
Start 01 APR 2020 (WED)
Duration 2.5 months
Fee HK$6,000
In the digital economy nowadays, most successful marketers have strong data analytic skills and creativity which enable them to craft smart marketing strategies and innovative business solutions in the highly complex and competitive business environment. The programme "Executive Certificate in Data-driven Creative Thinking for Marketers" is designed to prepare marketers with data analytic skills and foster their creative thinking mindset. Marketers who are well-versed in data analytics and able to take it one step further to combine the insights from numbers and apply to creative problem solving will be highly sought after. 
Start 04 APR 2020 (SAT)
Duration 4 weeks
Hong Kong Brand Development Council
品牌管理是市場學非常重要的一環。HKU SPACE與香港品牌發展局合辦之行政人員證書《品牌管理》課程,自2008年開辦以來,一直為學員提高品牌管理和策略的重點知識。因應市場變化,我們重新設計了課程令它更切合市務人員的需要。


此課程包含了設計思維(design thinking)的元素,務求激發學員的創意,應用到品牌管理的工作上。

開課日期 2020年4月18日 (星期六)
修業期 2個月
課程費用 HK$6000
The programme aims to enhance the concepts and skills for modern marketers who wish to improve their job performances. Using real-world examples from various industries, participants will learn how big data and artificial intelligence transform marketers from reactive to proactive planners.
Start 02 MAY 2020 (SAT)
Duration 1 - 2 month
Fee Application Fee : HK$150 (non-refundable)

Course Fee : HK$6,800

Early Bird Rate : HK$6,300 (Application submitted on or before 29 Mar 2020)

Alumni Rate : HK$6,300
The programme aims to enhance the concepts and skills for modern marketers who wish to improve their job performance. Participants will learn the concepts and tools of digital marketing, understand the successful cases in growth hacking marketing, and employ digital growth tools to maximize marketing performance.
Start 11 MAY 2020 (MON)
Duration 2 months
Fee Application Fee : HK$150 (non-refundable)

Standard Course Fee : HK$7,000

Early Bird Rate : HK$6,500 (application submitted on or before 10 April 2020)

Alumni Rate : HK$6,500
Hong Kong Brand Development Council
品牌管理是市場學非常重要的一環。HKU SPACE與香港品牌發展局合辦之行政人員證書《品牌傳播》課程,自2008年開辦以來,一直為學員提高品牌管理和策略的重點知識。因應市場變化,我們重新設計了課程令其更切合市務人員的需要。

開課日期 待定
修業期 2個月
課程費用 HK$6,000
開課日期 待定
修業期 2個月
課程費用 課程費用

HK$7,000 (早鳥優惠- 凡於2020年2月2日或之前報名)

HK$7,000 (二人同行優惠)

Edinburgh Napier University, UK
The MSc in Marketing is two-year part-time programme jointly offered by Edinburgh Napier University and HKU SPACE since Year 2000. The programme aimed to equip students with the knowledge and intellectual capabilities to successfully develop a career in marketing management.
Start 08 JUN 2020 (MON)
Duration 24 months to 28 months
This Postgraduate Diploma is both vocationally and academically oriented to provide opportunities for marketing professionals and general business practitioners to upgrade their knowledge and skills in digital and social media marketing to cope with the challenges and dynamics of the changing market as well as to articulate to Master's degree programmes with credit exemption.
Start 06 JUL 2020 (MON)
Duration 12 months to 24 months
The programme aims to equip students with the credentials and expertise that prepare them for a variety of career opportunities in the brand management and public relations sectors.
Start 06 JUL 2020 (MON)
Duration 1 year to 2 years
Fee 4700 - 5200