Marketing & Hospitality Programmes and Short Courses - HKU SPACE. Explore our list or programmes for part-time and full-time.
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Marketing & Hospitality

Marketing & Hospitality

Experienced marketing professionals have always been in high demand in Hong Kong, given its heavy reliance on the service industry. HKU SPACE marketing programmes emphasize academic advancement as well as practicality. For instance, we have programmes in the areas of digital marketing, luxury branding and retail management which meet the needs of the industry. Our graduates are able to apply what they learn to the real world to solve complex marketing problems, and because of this they are welcomed by employers in all kinds of industries and organizations.

Since 2002 we have been running programmes on Hospitality, Tourism and Events that combine a practical teaching approach with comprehensive industry-based content. This ensures that students have a solid knowledge foundation and are well equipped to work in the sector.

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Hong Kong Brand Development Council
品牌管理是市場學非常重要的一環。HKU SPACE與香港品牌發展局合辦之行政人員證書《品牌管理》課程,自2008年開辦以來,一直為學員提高品牌管理和策略的重點知識。因應市場變化,我們重新設計了課程令它更切合市務人員的需要。

課程旨在為學員提供實用的策略和工具以建構、發展、及管理品牌,讓他們掌握在數碼時代建立及管理成功品牌的要素和技巧。

此全新課程包含了設計思維(design thinking)的元素,務求激發學員的創意,應用到品牌管理的工作上。

 
PT
開課日期 2019年4月27日 (星期六)
修業期 2個月
課程費用 HK$6000
本課程旨在教授學員珠寶行業的專業營銷理論及實踐知識。課程內容包括寶石學,行業宏觀營商環境,奢侈品消費者行為學,客戶關係管理,品牌策略,及商業運營分析。
PT
開課日期 2019年5月18日 (星期六)
修業期 2個月
課程費用 課程費用
HK$7,300

HK$7,000 (早鳥優惠- 凡於2019年4月27日或之前報名)

HK$7,000 (二人同行優惠)

校方有權利就課程費用作出更改
This programme focuses on the practical aspects of designing and planning a digital and social media marketing campaign, as part of the overall marketing strategy.
PT
Start 22 MAY 2019 (WED)
Duration 2 months to 2.5 months
Fee HK$6,000
In the digital economy nowadays, most successful marketers have strong data analytic skills and creativity which enable them to craft smart marketing strategies and innovative business solutions in the highly complex and competitive business environment. The programme "Executive Certificate in Data-driven Creative Thinking for Marketers" is designed to prepare marketers with data analytic skills and foster their creative thinking mindset. Marketers who are well-versed in data analytics and able to take it one step further to combine the insights from numbers and apply to creative problem solving will be highly sought after. 
PT
Start 25 MAY 2019 (SAT)
Duration 5 weeks
The programme aims to enhance the concepts and skills for modern marketers who wish to improve their job performances. Using real-world examples from various industries, participants will learn how big data and artificial intelligence transform marketers from reactive to proactive planners.
 
PT
Start 27 MAY 2019 (MON)
Duration 1 - 2 month
Fee Application Fee : HK$150

Course Fee : HK$6,800

Early Bird Rate : HK$6,300 (Application submitted on or before May 3)

Alumni Rate : HK$6,300
Hong Kong Brand Development Council
品牌管理是市場學非常重要的一環。HKU SPACE與香港品牌發展局合辦之行政人員證書《品牌傳播》課程,自2008年開辦以來,一直為學員提高品牌管理和策略的重點知識。因應市場變化,我們重新設計了課程令其更切合市務人員的需要。

新課程除了介紹整合營銷傳播的概念及特性,以及教導學員制定整合營銷傳播計劃的方法外,將會特別強調數碼工具的運用,務求令學員掌握作為新一代市務人或者品牌管理人的必要技巧,在事業上更得心應手。
PT
開課日期 2019年6月22日 (星期六)
修業期 2個月
課程費用 HK$6,000
As Asia's leading meetings and convention destination, Hong Kong boasts a packed calendar of events of all sizes. Different industries, charitable organisations, and interest groups hold events to market themselves, build business partnerships, raise money, or celebrate achievement.

  
PT
Start 02 JUL 2019 (TUE)
Duration 2 months
Fee HK$7000
This programme aims to meet the continuing education and professional development needs of those who are currently working in the event management field or those who have aspirations in organizing events for their future careers.
PT
Start 02 JUL 2019 (TUE)
Duration 4 months
Fee HK$13000
The programme aims to meet the continuing education and professional development needs of those who are currently working in public relations and/ or event management or those who have aspirations in these areas. The programme provides students with core event management concepts as well as knowledge in public relations and corporate branding. A broad and holistic view in event management will be given to students with practical public relations techniques and tools to achieve the corporate's branding goals and objectives. 
PT
Start 02 JUL 2019 (TUE)
Duration 5 months
Fee HK$13,000
The retail landscape has been transformed in recent years, thanks to the rise of new technologies and the continued expansion of e-commerce. In 2019, more changes are on the horizon. To better prepare for the changes and capitalise on the opportunities, you need to understand the new rules of the game. 

The Executive Certificate in Disruptive Retail Marketing is a 10-week programme catered to industry practitioners and interested parties who would like to master the skills in the new retail era.

隨著科技的發達,網購的流行,零售業正經歷翻天覆地的轉變。要把握轉變帶來的機會,就要深入了解行業趨勢,還要掌握各種新技術和它們帶來的影響。
PT
開課日期 2019年7月6日 (星期六)
修業期 2個月
課程費用 HK$6000