Marketing & Hospitality Programmes and Short Courses - HKU SPACE. Explore our list or programmes for part-time and full-time.
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Marketing & Hospitality

Marketing & Hospitality

Experienced marketing professionals have always been in high demand in Hong Kong, given its heavy reliance on the service industry. HKU SPACE marketing programmes emphasize academic advancement as well as practicality. For instance, we have programmes in the areas of digital marketing, luxury branding and retail management which meet the needs of the industry. Our graduates are able to apply what they learn to the real world to solve complex marketing problems, and because of this they are welcomed by employers in all kinds of industries and organizations.

Since 2002 we have been running programmes on Hospitality, Tourism and Events that combine a practical teaching approach with comprehensive industry-based content. This ensures that students have a solid knowledge foundation and are well equipped to work in the sector.

Continuing Education Fund

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The programme is designed for enthusiastic beginners who are interested to discover and learn about the fine watchmaking industry. It requires no specific background knowledge of the industry. Students will be introduced to the fine watchmaking industry, the stories behind fine watches along with the technical particularities and craftsmanship skills surrounding their creation.

 
PT
Start 25 OCT 2021 (MON)
Duration 30 hours
Fee HK$9800
The highly skilled HRD Antwerp trainers will guide you through the fascinating world of diamonds. You will learn how to detect the most common simulants and will be able to work with the HRD Antwerp stereozoom microscope and other gemological equipment. At the same time, you will develop impeccable diamond grading skills. This course is a perfect balance between theoretical knowledge and practical skills. Participants who successfully pass the final examination will be awarded the ‘HRD Antwerp Certified Diamond Grader’ certificate.
PT
Start To be advised
Duration 5 weeks
Fee HK$25,000
The programme aims to enhance the concepts and skills for modern marketers who wish to improve their job performance. Participants will learn the concepts and tools of digital marketing, understand the successful cases in growth hacking marketing, and employ digital growth tools to maximize marketing performance.
 
PT
Start 25 OCT 2021 (MON)
Duration 1 month
Fee Application Fee : HK$150 (non-refundable)

Standard Course Fee : HK$7,000

Early Bird Rate : HK$6,500 (application submitted on or before 1 Oct 2021)

Alumni Rate : HK$6,500
This programme aims to provide students with knowledge on up-to-date digital, social media and content marketing strategies and tactics. It also provides hands-on and practical techniques and tools for students to build the essential skills and strategic mindset to bolster their brand in the digital age.
 
PT
開課日期 2021年11月6日 (星期六)
修業期 3個月
課程費用 HK$6750
本課程旨在教授學員珠寶行業的專業營銷理論及實踐知識。課程內容包括寶石學,行業宏觀營商環境,奢侈品消費者行為學,客戶關係管理,品牌策略,及商業運營分析。
PT
開課日期 2021年11月13日 (星期六)
修業期 2個月
課程費用 課程費用
HK$7,300

HK$7,000 (早鳥優惠- 凡於2021年10月3日或之前報名)

HK$7,000 (二人同行優惠)

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The programme aims to meet the continuing education and professional development needs of people who are currently working in public relations or those who have aspirations in this area. The programme provides students with knowledge in practical public relations techniques and tools to achieve the corporate's branding goals and objectives.
PT
Start 13 NOV 2021 (SAT)
Duration 1 month
Fee HK$7,000
The programme aims to enhance the concepts and skills for modern marketers who wish to improve their job performances. Using real-world examples from various industries, participants will learn how big data and artificial intelligence transform marketers from reactive to proactive planners.
 
PT
Start 15 NOV 2021 (MON)
Duration 1 month
Fee Application Fee : HK$150 (non-refundable)

Course Fee : HK$6,800

Early Bird Rate : HK$6,300 (Application submitted on or before 13 Oct 2021)

Alumni Rate : HK$6,300
This programme focuses on the practical aspects of designing and planning a digital and social media marketing campaign, as part of the overall marketing strategy.
PT
Start 11 DEC 2021 (SAT)
Duration 3 months
Fee HK$6,000
Hong Kong Brand Development Council
品牌管理是市場學非常重要的一環。HKU SPACE與香港品牌發展局合辦之行政人員證書《品牌管理》課程,自2008年開辦以來,一直為學員提高品牌管理和策略的重點知識。因應市場變化,我們重新設計了課程令它更切合市務人員的需要。

課程旨在為學員提供實用的策略和工具以建構、發展、及管理品牌,讓他們掌握在數碼時代建立及管理成功品牌的要素和技巧。

此課程包含了設計思維(design thinking)的元素,務求激發學員的創意,應用到品牌管理的工作上。

 
PT
開課日期 2022年1月8日 (星期六)
修業期 2個月
課程費用 HK$6000
Hong Kong Brand Development Council
品牌管理是市場學非常重要的一環。HKU SPACE與香港品牌發展局合辦之行政人員證書《品牌傳播》課程,自2008年開辦以來,一直為學員提高品牌管理和策略的重點知識。因應市場變化,我們重新設計了課程令其更切合市務人員的需要。

新課程除了介紹整合營銷傳播的概念及特性,以及教導學員制定整合營銷傳播計劃的方法外,將會特別強調數碼工具的運用,務求令學員掌握作為新一代市務人或者品牌管理人的必要技巧,在事業上更得心應手。
PT
開課日期 2022年4月2日 (星期六)
修業期 2個月
課程費用 HK$6,000

As Asia's events capital and leading meetings and convention destination, Hong Kong plays host to a fascinating array of exciting events. The event industry is one of the fastest growing service sectors in both Hong Kong and globally. Businesses have been investing more in events to engage more customers, and hence increasing the demand for well-qualified event professionals.

PT
Start To be advised
Duration 2 months
Fee HK$7000

PROGRAMME OBJECTIVES

This programme aims to meet the continuing education and professional development needs of those who are currently working in the event management field or those who have aspirations in organizing events for their future careers. 
PT
Start To be advised
Duration 4 months
Fee HK$13000