Executive EducationInnovative Marketing

Postgraduate Diploma in Integrated Marketing Communications (IMC) programme is committed to train marketing professionals with vision and practical skills. The programme helps students develop vivid marketing communications strategy and employ appropriate instruments for delivering the most relevant message to the target audiences. Students can make decisions for solving daily business problems as well as to establish a good conceptual background to face future challenges.

This workshop aims to offer its participants an overview of the issues of family run businesses and introduce strategies and options for corporate transformation. It will elaborate ways to redefine corporate development priorities and how the organization structure and resources can be re-aligned to support future growth. Real-life case studies will be shared as references to assist participants to apply the different business transformational and managerial approaches in the current business environment.

Have you ever wondered if your marketing activities are really effective?  Are the resources deployed in an efficient way that the maximum return can be achieved?  Too many companies ignore the fact that there is a lack of concrete understanding in marketing effectiveness. This workshop is designed for CMOs, marketing professionals and senior executives who are in charge of a company’s marketing strategies, and want to ensure the highest return from their marketing investments.

This workshop will develop your insights and understanding on individuals’ needs with the use of Developmental Psychology and give you an introduction on the projection of human subconscious mind. You will have more understanding on how human perceive or interpret things and hence improve the symbolic use of marketing materials.​