Executive EducationInnovative Marketing

Psychological contract happens in every human interaction. And it usually happens before the actual sales transactions.  Nowadays there is a lot of mismatch expectations and bad sales experience both in the service providers and receivers. How can service provider engage better with their target service receivers? If there is a gap, how can we avoid violating the psychological contract by constantly adjusting it?

Branding in the B2B environment is even more important than that in B2C!  The Digital Age makes it even more complicated to achieve the best return!

This workshop is designed for executives in B2B businesses who are responsible for designing, executing and evaluating branding strategies in various industries.
 

The intention of the workshop is to offer its participants an overview of the issues of family run businesses and introduce strategies and options for corporate transformation. The course will elaborate ways to redefine corporate development priorities and how the organisation structure and resources can be re-aligned to support future growth.

Real-life case studies will be shared as references to assist participants to apply the different business transformational and managerial approaches in the current business environment.

This workshop will develop your insights and understanding on individuals’ needs with the use of Developmental Psychology. 

This workshop is designed for CMOs, marketing professionals and senior executives who are in charge of a company’s marketing strategies, and want to ensure the highest return from their marketing investments.

 

Postgraduate Certificate in Shopper Marketing and Retail Management (SMRM) aims to help students get familiar with the most up-to-date trends in both shopper marketing and retail management. After completion of the programme, students will be able to apply shopper marketing and retail management related concepts to create unique shopper experience for sales generation.  The relevant concepts including communication models for products and shops to target at the shoppers, selected and major aspects of managing a retail business, and the long-term relationship development after purchase will be taught.

本課程旨在讓學員了解社交媒體和數碼營銷分析的重要性及基礎知識。課程亦提供實踐和實用並重的技術和工具，讓學員建立分析技能和策略性思維，以協助他們有效地使用數碼及社交媒體營銷分析。
 

Stay ONE STEP AHEAD by learning how to manage innovation process in order to lead your institution to thrive in this digitalized environment.
 

• Understand the venture ecosystem --- four actors and their value chain
• Identify the areas of digital transformation
• Examine the various types of innovation and the driving forces.
• Master the know-how to manage the innovation process
• Analyse how new business is generated with innovation

MA Arts and Cultural Enterprise is the first MA programme of Central Saint Martins outside London to acknowledge the need for multi-skilled individuals who can both generate the ideas for original arts and cultural events, and provide leadership for the teams that realise them. The programme enables responses to new forms of creative practice, and changing global conditions.