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美國模特兒Lil Miquela會在社交媒體上分享日常美照,國際高奢品牌如Chanel等亦曾經與她合作,但原來她並非真人,而是虛擬KOL。





開課日期 待定
修業期 8個星期
課程費用 HK$5700
The programme aims to offer an interdisciplinary exploration of the contemporary development in the social media and digital communication in the local and global contexts.
The programme examines the impacts and applications of social media in influencing corporate communication, advertising, public relations, entertainment and commerce. It focuses on developing the students’ imaginative and analytical abilities as well as the communication and practical skills across diverse platforms and environments. It challenges and encourages students to extend and explore their professional practices and become innovative and resourceful leaders in the rapidly evolving media and communication industries.

Start 05 NOV 2022 (SAT)
Duration Around 12 months
Fee HK$40,000



開課日期 2022年10月24日 (星期一)
修業期 6個月
課程費用 HK$13,200
開課日期 2022年11月5日 (星期六)
修業期 33日

This programme equips students with the ability in developing strategies to create competitive advantages to succeed and survive over the long term in the increasingly complicated and challenging environments. Students will learn how organisations intend to engage with the environment and consequently develop capabilities and competencies to provide competitive advantages and fulfill their objectives. Students will also be introduced to key marketing concepts, strategies and core marketing functions that can assist them in decision-making and enhanced outcomes in the marketplace.

Start To be advised
Duration 6 months
Fee HK$17,600
The programme aims to examine the mindsets of innovators and equip current and potential business leaders with the knowledge and competencies to develop a mindset for creativity and problem-solving.

The programme adopts a practical approach with the goal of preparing students with the practices and techniques to promote innovation in their organisations.
Start To be advised
Duration 4 months
Fee HK$5,400
Hong Kong's cultural and creative industries have grown at a rate faster than the overall economy in recent years. This Programme is designed  to equip you with practical knowledge of the activities, structures and processes involved in the management in this dynamic sector.
Start 15 OCT 2022 (SAT)
Duration 1 year
Fee HK$32,000
The programme aims to provide students with essential knowledge to perform business analytics by processing, analysing, interpreting and visualizing business data. It discusses data wrangling and web scraping methods such as extraction of data from webpages and analysis of collected data to enhance business decision making. Besides, practical business applications of web scraping from managerial perspectives will be covered.
Start 12 NOV 2022 (SAT)
Duration 1 month to 2 months
Fee HK$9000
The programme aims to
  1. equip students with fundamental English communication skills.
  2. provide students with basic concepts of organisation and management.
  3. equip students with basic IT-oriented skills of computer programming, web page development and computer networking that support business operations.
  4. provide students with a foundation knowledge of computer systems, operating systems and information systems which are used in the market.
Start 17 OCT 2022 (MON)
Duration 1 year
Fee HK$22,600


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