Are we really free when we make consumer choices? How do the media influence the decisions that shoppers make? Why do people buy some products and not others?
This course explores how our thoughts, attitude, emotions, and perceptions influence how people make decision when they buy. It provides an opportunity to gain a better scientific understanding of cognitive, affective, and behavioral responses to products and services from a consumer perspective, including the influence of societal and ethical concerns.
Online registration: <https://hkuspace.hku.hk/prog/consumer-psychology>.