After the completion of my Postgraduate Diploma in Integrated Marketing Communications at HKU SPACE, I was looking for a relevant Master’s Degree for further education and career advancement. I was delighted when Edinburgh Napier University not only offered me a place but also granted me 3 module exemptions to study the MSc in Marketing programme. With the exemptions of these 3 modules (Principles & Practice of Marketing, Consumer Behaviour, Marketing Communications), I was able to complete the programme in a more time and cost efficient manner. I appreciate very much the programme for its richness in both academic concepts and practical examples. I have gained a lot of insight from the programme, in particular from the Strategic Brand Management and Global Marketing modules.