證書(單元 : 零售營銷策略) (CEF) - 香港大學專業進修學院: Retail, Fashion and Luxury Brand Management, Marketing Communications and Branding課程
通告
新型冠狀病毒影響下的課堂安排

在新型冠狀病毒疫情不穩定的狀態下,未來數月可能持續影響我們的課堂安排。學院一向以學員的健康及個人安全為首要考慮,為確保學生的學習進度不受影響,學院有可能需要按有關指引將面授課堂改為網上授課。如出現此等情況,課程組別同事將會儘快聯絡學員有關安排的詳情。如欲了解更多新型冠狀病毒影響下課堂安排之詳情,請參閱學院網頁之 特別通告

關閉特別通告
Main content start

Certificate for Module (Strategic Retail Marketing)
證書(單元 : 零售營銷策略)

CEF Reimbursable Course

CEF Reimbursable Course

Course Code
MK072A
Application Code
1875-MK072A

Study mode
Part-time
Start Date
To be advised
Next intake(s)
March 2021
Duration
4 months
Language
English
Course Fee
HK$3,950 per module (Subject to change)
Apply Now
Deadline on 06 Mar 2021 (Sat)
Enquiries
28678316
28610278

This programme aims at providing students with fundamental knowledge and skills of multichannel retailing and major retail marketing strategies to prepare them for facing challenges in the fast-changing retail business environment. 

On completion of the programme, students should be able to:

1) Describe and identify the evolution of multichannel retailing, the key retail marketing strategies and issues that affect marketing in a retail environment;

2) Determine the elements in developing segmentation, targeting, positioning and competitive strategies in retailing;

3) Explain issues in developing location strategy and factors in selecting retail locations;

4) Apply the basic concepts and skills in developing and implementing multichannel marketing strategies;

5) Identify the important roles of top management and the change strategies; and

6) Identify laws and ethics that affect the implementation of retail marketing strategies. 

The following topics will be covered:

  • Retailing at a glance
  • Analyzing the Retail Environment
  • Multichannel Retailing
  • Understanding the Retail Shopper
  • Retail Image
  • Retail Marketing Strategies
  • Marketing and Promotion
  • Merchandising and Pricing
  • Multichannel Retailing (Case Study)
  • Top Management's Role and Strategies

Assessment:

40% Group Project

50% Examination

10% Class Participation

Award:

Students who have succesfully fulfilled the course assessement (i.e. passed the group project AND examinattion PLUS attended at least 70% of the classes) will be awarded within the HKU system through HKU SPACE "Certificate for Module (Strategic Retail Marketing)".

Application Code 1875-MK072A Apply Online Now
Apply Online Now

This programme comprises 36 hours (12 sessions) of lectures and 6 hours (2 sessions) of tutorials. 

Applicants shall:

1) have gained in the HKALE Grade E in 2 subjects; or 

2) have gained in the HKALE Grade E in 1 subject, and have 2 years of relevant work experience; or

3) have gained in the HKCEE Grade E in 4 subjects, and Level 2 in English Language, and have 2 years of relevant work experience; or

4) have gained in the HKDSE Examination Level 2 in 5 subjects including English Language; or

5) hold a certificate in the marketing, business or related discipline; or

6) be at least 21 of age with 3 years of relevant work experience.

Application Fee

Free

Course Fee
  • HK$3,950 per module (Subject to change)
  • The CEF Institution Code of HKU SPACE is 100
CEF Courses
Certificate for Module (Strategic Retail Marketing)
證書(單元:零售營銷策略)
COURSE CODE 33C124068 FEES $3,950 ENQUIRY 2867-8316
Continuing Education Fund Continuing Education Fund
This course has been included in the list of reimbursable courses under the Continuing Education Fund.

Certificate for Module (Strategic Retail Marketing)

  • This course is recognised under the Qualifications Framework (QF Level [4])

Online Application Apply Now

Application Form Download Application Form

Enrolment Method
Payment Method
1. Cash, EPS, WeChat Pay Or Alipay

Course fees can be paid by cash, EPS, WeChat Pay or Alipay at any HKU SPACE Enrolment Centres.

2. Cheque Or Bank draft

Course fees can also be paid by crossed cheque or bank draft made payable to “HKU SPACE”. Please specify the programme title(s) for application and the applicant’s name.. You may either:

  • bring the completed form(s), together with the appropriate course or application fees in the form of a cheque, and any required supporting documents to any of the HKU SPACE enrolment centres;
  • or mail the above documents to any of the HKU SPACE Enrolment Centres, specifying  “Course Application” on the envelope.  HKU SPACE will not be responsible for any loss of payment sent by mail.
3. VISA/Mastercard

Applicants may also pay the course fee by VISA or Mastercard, including the “HKU SPACE Mastercard”, at any HKU SPACE enrolment centres. Holders of the HKU SPACE Mastercard can enjoy a 10-month interest-free instalment period for courses with a tuition fee worth a minimum of HK$2,000; however, the course applicant must also be the cardholder himself/herself. For enquiries, please contact our staff at any enrolment centres.

4. Online Payment

Online application / enrolment is offered for most open admission courses (course enrolled on first come, first served basis) and selected award-bearing programmes. Application fees and course fees of these programmes/courses can be settled by using "PPS by Internet" (not available via mobile phones), VISA or Mastercard. In addition to the aforesaid online payment channels, continuing students of award-bearing programmes, if their programmes offer online service, may also pay their course fees by Online WeChat Pay, Online Alipay and Faster Payment System (FPS). Please refer to Enrolment Methods - Online Enrolment  for details.

Notes

  • If the programme/course is starting within five working days, application by post is not recommended to avoid any delays. Applicants are advised to enrol in person at HKU SPACE Enrolement Centres and avoid making cheque payment under this circustance.
  • Fees paid are not refundable except under very exceptional circumstances (e.g. course cancellation due to insufficient enrolment), subject to the School’s discretion. In exceptional cases where a refund is approved, fees paid by cash, EPS, WeChat Pay, Alipay, cheque or PPS (for online payment only) will normally be reimbursed by a cheque, and fees paid by credit card will normally be reimbursed to the payment cardholder's credit card account.
  • In addition to the published fees, there may be additional costs associated with individual programmes. Please refer to the relevant course brochures or direct any enquiries to the relevant programme team for details.
  • Fees and places on courses cannot be transferrable from one applicant to another. Once accepted onto a course, the student may not change to another course without approval from HKU SPACE. A processing fee of HK$120 will be levied on each approved transfer.
  • Receipts will be issued for fees paid but HKU SPACE will not be repsonsible for any loss of receipt sent by mail.
  • For payment certification, please submit a completed form, a sufficiently stamped and self-addressed envelope, and a crossed cheque for HK$30 per copy made payable to "HKU SPACE" to any of our enrolment centres.