市場營銷及款客課程及短期課程 - 香港大學專業進修學院。瀏覽我們的兼讀制及全日制課程。
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市場營銷及款客

市場營銷及款客

服務性行業在香港的重要性有目共睹,富有經驗的市場營銷專才一直都十分搶手。我們的市場營銷課程著重學術水平的提升的同時,也強調課程的實用性。我們開辦電子營銷、奢侈品品牌管理及零售管理以配合行業人才培訓所需。我們的畢業生能夠運用他們在學院所學,應用到現實世界去解決複雜的市場營銷難題。他們都受到各行業及各類型機構的僱主歡迎。

自2002年起,我們開辦款客、旅遊及節目管理的課程,結合實用的教學法和綜合的行業知識及技能,為學生打好知識基礎及投身行業作好最佳準備。

持續進修基金
Programmes Type
訂閱 e-資訊
英國赫爾大學
This programme is designed for those wishing to pursue a range of careers in the private and public sectors. The Bachelor of Arts (Hons) Marketing programme provides students with a thorough knowledge and understanding of both the philosophy and functions of integrated marketing communications and brand management. Students will develop core marketing skills such as analysing consumer behaviour, designing market strategy, developing effective integrated marketing communications plan and formulating advertising and public relations strategies. Students will learn to recognise and respond to the complexities of modern global business environment with a sense of social responsibility.
FT
Start 01 SEP 2019 (SUN)
Duration 12 months
Fee HK$110,700
英國赫爾大學
This programme is designed for those wishing to pursue a range of careers in the private and public sectors. The Bachelor of Arts (Hons) Marketing and Management programme aims to provide students with a thorough knowledge and understanding of both the philosophy and functions of marketing. It also aims to help students acquire up-to-date management practice and experience, develop core marketing and management skills such as designing market strategy and developing persuasive communications.
FT
Start 01 SEP 2019 (SUN)
Duration 12 months
Fee HK$112,500
英國龍比亞大學
This programme is contemporary and cutting edge, focusing on providing students with the knowledge both theoretically and practically to have a successful career in advertising, corporate/ organisational communication, media relations, branding, employee communication, and PR. Students will develop an excellent understanding of communication, advertising and PR principles. Working both on their own and as part of a team, students will also gain transferable skills and develop their confidence in presenting work and ideas to their peers, lecturers and professionals in the industry.
FT
Start 02 SEP 2019 (MON)
Duration 10 months
Fee HK$80,000 - 82,800
英國普利芧斯大學
This cruise management degree programme aims to enable students to gain a thorough understanding of this unique employment area and have a critical awareness of the issues that underpin best practice. In addition, the programme enables students to develop vocationally relevant managerial skills needed for employment in the global cruise industry and the wider hospitality sector.
FT
Start 02 SEP 2019 (MON)
Duration 18 months
Fee HK$98,970
英國普利芧斯大學
This hospitality management degree programme is designed to provide a strong vocational theme relevant for a wide range of employment sectors in the hospitality industry. Hospitality embraces a wide range of sectors including: contract catering, hotels, leisure (such as theatres and casinos), licensed retail (pubs and clubs), restaurants and welfare catering. Hospitality continues to be one of the largest growth industries. Its successful management depends on high quality business skills and the ability to provide consumer satisfaction. This programme aims to equip students with appropriate knowledge and understanding of hospitality and to develop their skills needed for employment or further study.
FT
Start 02 SEP 2019 (MON)
Duration 18 months
Fee HK$98,970
英國普利芧斯大學
This tourism management degree programme aims to enable students to gain a broad understanding of the development of tourism and have a critical awareness of the issues that underpin best practice in this field. The programme also enables students to meet the changing demands of society and the economy, and develop vocationally relevant managerial skills needed for employment or further study. In particular, students will be able to integrate subject specific knowledge and transferable skills to develop a specialist topic in depth, conduct a research investigation, and effectively report the findings in the Honours Project module.
FT
Start 02 SEP 2019 (MON)
Duration 18 months
Fee HK$98,970
英國龍比亞大學
Prepare for a career in the festival, event and related sectors. This popular programme is designed with strong vocational relevance. You will gain the practical skills to plan, design, market, operate and develop events of different scales, and be able to apply appropriate theories and concepts of event management to practical situations.
FT
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Duration 2 years
Fee HK$109,800
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