行政人員專業課程創新市場學

This programme is designed to deepen the participants’ understanding of dynamics marketing trends, and master key in strategic marketing in today’s fast-changing business landscape.

This programme aims to help students keep abreast of the most up-to-date trends in both shopper marketing and retail management. After completion of the programme, students will be able to apply shopper marketing and retail management related concepts to create unique shopper experience for sales generation.  The relevant concepts include communication models for products and shops to target at the shoppers, selected and major aspects of managing a retail business, and the long-term relationship development after purchase will be taught.