嶄新的理論, 方法, 渠道等都在推動市場營銷手法的變更, 亦需要根據客戶需求和期望以至行為作出全方位的整合. 我們的行政人員專業課程將由市場營銷精英和專業人士為大家展示在品牌, 策略, 市場管理, 零售, 電子數碼及B2B營銷最新的發展。
This programme aims to help students keep abreast of the most up-to-date trends in both shopper marketing and retail management. After completion of the programme, students will be able to apply shopper marketing and retail management related concepts to create unique shopper experience for sales generation. The relevant concepts include communication models for products and shops to target at the shoppers, selected and major aspects of managing a retail business, and the long-term relationship development after purchase will be taught.
Start 27 MAR 2021 (SAT)
Duration 6 months to 8 months
This programme is designed to deepen the participants’ understanding of dynamics marketing trends, and master key in strategic marketing in today’s fast-changing business landscape.
Start To be advised
Duration 1 year