行政人員專業課程創新市場學

Postgraduate Diploma in Integrated Marketing Communications (IMC) programme is committed to train marketing professionals with vision and practical skills. The programme helps students develop vivid marketing communications strategy and employ appropriate instruments for delivering the most relevant message to the target audiences. Students can make decisions for solving daily business problems as well as to establish a good conceptual background to face future challenges.

This programme aims to help students keep abreast of the most up-to-date trends in both shopper marketing and retail management. After completion of the programme, students will be able to apply shopper marketing and retail management related concepts to create unique shopper experience for sales generation.  The relevant concepts include communication models for products and shops to target at the shoppers, selected and major aspects of managing a retail business, and the long-term relationship development after purchase will be taught.

This workshop aims to offer its participants an overview of the issues of family run businesses and introduce strategies and options for corporate transformation. It will elaborate ways to redefine corporate development priorities and how the organization structure and resources can be re-aligned to support future growth. Real-life case studies will be shared as references to assist participants to apply the different business transformational and managerial approaches in the current business environment.

This workshop aims to help participants, even without hands-on experience, able to play a leadership role since they will understand the right mindset of event managers, the sense to identify major risks and the capabilities to tackle complexities related to VIP protocol.  

Have you ever wondered if your marketing activities are really effective?  Are the resources deployed in an efficient way that the maximum return can be achieved?  Too many companies ignore the fact that there is a lack of concrete understanding in marketing effectiveness. This workshop is designed for CMOs, marketing professionals and senior executives who are in charge of a company’s marketing strategies, and want to ensure the highest return from their marketing investments.

Branding in the B2B environment is even more important than that in B2C!  The Digital Age makes it even more complicated to achieve the best return!

This workshop is designed for executives in B2B businesses who are responsible for designing, executing and evaluating branding strategies in various industries.
 

This workshop aims to offer its participants a holistic overview of modern social media marketing, with an introduction to the mechanics of Facebook marketing. Through understanding the strength, limitations and the possible roles of social media marketing within different GTM strategies, participants will have the chance to explore the mindset of a modern social media marketing agency or an explosive entrepreneurial marketer.

This workshop will develop your insights and understanding on individuals’ needs with the use of Developmental Psychology and give you an introduction on the projection of human subconscious mind. You will have more understanding on how human perceive or interpret things and hence improve the symbolic use of marketing materials.​