Marketing & HospitalityRetail, Fashion and Luxury Brand Management
Retail, Fashion and Luxury Brand Management
Hong Kong is well known as a shopping destination where consumers enjoy zero sales tax on most products (except alcohol and tobacco), endless brand choices, comprehensive consumer protection and high quality retail facilities. Many international fashion and luxury brands have set up shop in the city to take advantage of our sophisticated consumer market. This vibrant retail business environment is driving the need for marketing professionals and business practitioners to equip themselves with up-to-date knowledge of retail marketing and brand management.
The Executive Certificate in Disruptive Retail Marketing is a 10-week programme catered to industry practitioners and interested parties who would like to master the skills in the new retail era.
Standard Course Fee : HK$6,800
Alumni Rate : HK$6,300
HK$7,000 (早鳥優惠- 凡於2020年2月2日或之前報名)
This postgraduate Diploma is designed to provide opportunities for marketing or retailing practitioners in the fashion business to develop the knowledge, international perspective and managerial skills required to enhance their company’s competitiveness, innovative capabilities and brand reputation. This programme also helps students acquire analytical skills to pursue a career in the fashion business.