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Part-time Programmes

Professional Diploma in Marketing

市場學專業文憑

Hong Kong Institute of Marketing
MK 43-806-00 (21)
Start Date:

03-09-2012   (Next intakes: 01-2013)

QF Level:4QR Registration No.:07/001830/4
QR Registration Validity Period: 05 May 2008 - 31 Dec 2012
CEF Modules
Tel:28678326
Fax:28610278
Email: hkim@hkuspace.hku.hk
Enquiry Hotline: 37624888
Prog. Enquiry code: 438060000
(Please key in 9-digits prog. enquiry code when prompted.)

  • Programme Structure

     Level 1 Content
    • Fundamentals of Marketing
    • Economics
    • Business Law
    • Selling and Sales Management
    • Information Technology in Marketing
    • Accounting and Finance
    Level 2 Content
    • Marketing Management (Marketing I) 
    • Consumer Behaviour (Marketing II)
    • Services Marketing
    • Marketing Communications (Marketing III)

  • Assessment and Award

    Holders of this Professional Diploma meet the educational requirements for Associate Membership of HKIM.

    1. The programme may qualify for exemptions from the Asia Pacific Marketing Federation Certified Professional Marketers (Asia Pacific) programme.
    2. Assessment is based on coursework (25%) and examinations (75%).
    3. Holders of the Professional Diploma in Marketing qualify for full first year exemptions from the Curtin University BCom Marketing programmes.
    4. Holders of the Professional Diploma in Marketing may apply for University of Plymouth’s BSc(Hons) Business Management programme, BA (Hons) International Trade and Operations Management or BSc (Hons) International Supply Chain and Shipping Management programmes.
    5. Holders of the Professional Diploma in Marketing may apply for Edinburgh Napier University’s BA (Hons) in Festival and Event Management programme.

  • Entry Requirements

    To qualify for admission to Level 1 of the programme, applicants should:

    • have 2 passes of "A" level or equivalent; or
    • have 5 passes at HKCEE, including English (Syllabus B) or equivalent, and 2 yeras' full time relevant experience; or
    • be aged 21 or above with no less than 3 years' full time relevant experience.

    To qualify for direct admission to Level 2 of the programme, applicants should have:

    • a recognised degree; or
    • a Professional Certificate in Marketing issued by HKU SPACE and HKIM or equivalent.

  • Application Deadline

    01 Aug 12

  • Application Fee

    HK$150

  • Course Fee

    • HK$2800 per module (Level 1 *All fees are subject to change without prior notice.)
    • HK$3680 per module (Level 2 *All fees are subject to change without prior notice.)

  • Enrolment Method

    Details

  • Payment Method

    Details

  • Application Form

  • The CEF Institution Code of HKU SPACE is 100

    CEF Sector: Business Services
    CEF Course Code CEF Course Title Fees Enquiry No.
    21Z02581-3 Marketing Management (Marketing I) (Module from Professional Diploma in Marketing programme)
    		$3,570 2867-8326
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CEF Modules
Continuing Education Fund reimbursable programme
(selected modules only)
Some modules of this programme have been included in the list of CEF reimbursable programmes. Application for CEF has to be made before commencement of the modules.