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BusinessMarketing & Branding

Marketing & Branding

As a leading provider of marketing education in Hong Kong, we offer a variety of marketing and branding programmes ranging from sub-degree, undergraduate, postgraduate to master degree level, providing students with complete and multiple pathways to attaining well recognized academic qualifications.

We also partner with marketing professional bodies (including CIM UK and HKIM), industry bodies (such as Hong Kong Brand Development Council and Hong Kong Diamond Federation) in offering professional, practical executive programmes and specialized short courses to equip marketing professionals with updated knowledge and skills on latest topics (such as digital and content marketing)  to cope with changing market needs.

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Neuro Linguistic Programming (NLP) 是提升人類思維、行為和策略的工具,而Neuro-Semantics NLP 便是深入探討人類思維和行為背後的狀態、意義和動機,讓我們更有效實現理想和目標。 本課程運用Neuro-Semantics NLP 的概念和技術,於肢體語言解碼和加強表達能力。
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開課日期 待定
修業期 4個星期
This programme will enable participants to apply theories and best practices learnt from the course in developing appropriate marketing and management strategies for the jewellery industry.
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Start 07 APR 2017 (FRI)
Duration 3 months to 4 months
本課程旨在為學員介紹客戶關係管理,從而幫助他們了解、吸引和保留顧客。讓學員了解採購及庫存管理程序。
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開課日期 待定
修業期 4個星期
This programme provides a firm foundation to equip you with knowledge and skills in developing brand strategies and managing brands in a multi-cultural market environment. It also prepares you for higher education at degree level and career advancement in brand management in a competitive market environment.
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Start 03 JUL 2017 (MON)
Duration 20 months to max. 40 months
The rapid development in digitalization and multi-channel retailing has transformed the retail landscape. Total customer satisfaction has been redefined through personalized shopping experience via multi-channel retailing. Nowadays, customers may use more than one sales channels to shop. This part-time advanced diploma programme equips you with new retail management knowledge and skills for multichannel retailing through in-store, online, mobile retailing, etc.
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Start 03 JUL 2017 (MON)
Duration 20 months to max. 40 months
HKU SPACE offers Professional Certificate in Marketing (hereafter ‘The Programme”) to adult learners. The programme provides theoretical concepts and the latest industry insights of marketing for the students. It aims to prepare students to succeed in marketing career in the aspects of digital marketing and social media, services marketing, events management, marketing communications, and marketing management. The programme is recognized by the Hong Kong Institute of Marketing (hereafter ‘HKIM’)

 
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Start 12 JUL 2017 (WED)
Duration 8 months to 1 year and 6 months
HKU SPACE offers Professional Diploma in Marketing (hereafter ‘The Programme”) to adult learners. The programme provides theoretical concepts and the latest industry insights of marketing for the students. It aims to prepare students to succeed in marketing career in the aspects of digital marketing and social media, services marketing, events management, marketing communications, and marketing management. The programme is recognized by the Hong Kong Institute of Marketing (hereafter ‘HKIM’).
 
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Start 12 JUL 2017 (WED)
Duration 1 year to 2 years
This programme will enable participants to apply theories and best practices learnt from the course in developing appropriate marketing and management strategies for the jewellery industry. Participants who have completed the first four modules and passed the group presentation may exit with an Executive Certificate in Jewellery Marketing and Management.
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Start 07 APR 2017 (FRI)
Duration 6 months to 7 months
HKU SPACE is a registered CIM Accredited Study Centre in Hong Kong offering the CIM Qualifications#. We pride ourselves on our proven record in offering outstanding marketing education programmes. With over a decade of experience in collaborating with CIM, we have been very successful in helping marketers reach new heights in their professional careers.
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Start To be advised
Duration 1 year
HKU SPACE is a registered CIM Accredited Study Center in Hong Kong offering the CIM Qualifications#. We pride ourselves on our proven record in offering outstanding marketing education programmes. With over a decade of experience in collaborating with CIM, we have been very successful in helping marketers reach new heights in their professional careers.
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Start To be advised
Duration 1 year
● 潮買潮賣 ● 時裝買手首爾遊學團 ● 自助或旅行團無法享有的體驗
先由資深專業時裝買手在出發前教授時裝買手的採購技巧及採購限額計劃(OTB)的計算方法,再跟隨導師前往韓國首爾的時裝零售及批發點,包括兩次東大門服裝市場買手實習體驗,以及到首爾國立大學進行交流。
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開課日期 2017年4月22日 (星期六)
修業期 4日
課程費用 學費: HK$3,900(校友學費為HK$3,600)- (本院保留更改學費之權利,不另行通知)
(同學另須自付住宿及機票費用)
(校友優惠不可網上報名, 須親臨各教學中心報名)