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BusinessMarketing & Branding

Marketing & Branding

As a leading provider of marketing education in Hong Kong, we offer a variety of marketing and branding programmes ranging from sub-degree, undergraduate, postgraduate to master degree level, providing students with complete and multiple pathways to attaining well recognized academic qualifications.

We also partner with marketing professional bodies (including CIM UK and HKIM), industry bodies (such as Hong Kong Brand Development Council and Hong Kong Diamond Federation) in offering professional, practical executive programmes and specialized short courses to equip marketing professionals with updated knowledge and skills on latest topics (such as digital and content marketing)  to cope with changing market needs.

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HKUSPACE金融商業學院為對創意市場策略、品牌管理及策略、廣告創意等有興趣的學員,提供日本東京落地觀摩及實地增值的機會。非一般旅遊,破天荒為對市場學有興趣的學員組織東京實地《創意研究の遊學》,讓學員集體及分組研學。
  • 出發前行程講解、創意研習背景及成立小組
  • 五天遊學,見學行程包括三大範疇
PT
開課日期 2018年3月1日 (星期四)
修業期 5日
課程費用 1. 課程學費HKD3,500- (校友學費為HK$3,150-)

2. 旅行社團費 (同學另須向旅行社自付有關團費)

*** 學院保留更改學費之權利,不另行通知。校友優惠不可網上報名,須親臨各教學中心報名。
Royal Central School of Speech and Drama, University of London
This course will provide students with the tools to incorporate performance skills into presentations and communications. Students will discover innovative and dynamic approaches to delivering effective presentations and learn tools and techniques to engage and inspire an audience and finally to discover their performance and vocal techniques to bring contents to life. At the end of the course, students will be able to: increase vocal impact through pitch, pace, pause and power; identify their strengths and weaknesses as a presenter; develop effective communication skills; discover the importance of audience engagement; techniques to structure message and impact of content; use tools to conquer nerves and master the delivering of a business pitch with individual coaching.
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Start To be advised
Duration 1.5 days
Fee HK$6,500 - 7,800
Digital and social media revolution has transformed the marketing industry. The Advanced Diploma in Digital and Social Media Marketing is designed to equip you with the latest marketing knowledge and practices in digital, social media, mobile marketing, search engine optimization (SEO), search engine marketing (SEM), content and video marketing, market analytics, etc. The programme also prepares you for further education at degree level and career advancement.
PT
Start 03 JUL 2017 (MON)
Duration 20 months to 40 months
Marketing plays an important strategic role in business. To improve your employability and competitiveness, HKU SPACE offers a series of part-time Advanced Diploma in Marketing programmes to equip you with up-to-date practical marketing knowledge in selected realms of digital / social media marketing, brand management, retailing and marketing that will prepare you for career advancement and higher education at degree level. Programme Highlights:
PT
Start 03 JUL 2017 (MON)
Duration 20 months to 40 months
This programme provides a firm foundation to equip you with knowledge and skills in developing brand strategies and managing brands in a multi-cultural market environment. It also prepares you for higher education at degree level and career advancement in brand management in a competitive market environment.
PT
Start 03 JUL 2017 (MON)
Duration 20 months to max. 40 months
The rapid development in digitalization and multi-channel retailing has transformed the retail landscape. Total customer satisfaction has been redefined through personalized shopping experience via multi-channel retailing. Nowadays, customers may use more than one sales channels to shop. This part-time advanced diploma programme equips you with new retail management knowledge and skills for multichannel retailing through in-store, online, mobile retailing, etc.
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Start 03 JUL 2017 (MON)
Duration 20 months to max. 40 months
This course introduces students to key concepts and principles of branding and will illustrate with the use of case studies (print and audio visuals) how these concepts and principles can be applied to position and develop a brand in the highly competitive business environment.
PT
開課日期 待定
修業期 3個星期零6日
課程費用 HK$2,700
HKU SPACE offers Professional Certificate in Marketing (hereafter ‘The Programme”) to adult learners. The programme provides theoretical concepts of marketing and the knowledge of business economics and sales management. The programme is recognized by the Hong Kong Institute of Marketing (hereafter ‘HKIM’)

 
PT
Start 03 JUL 2017 (MON)
Duration 8 months to 12 months
HKU SPACE offers Professional Diploma in Marketing (hereafter ‘The Programme”) to adult learners. The programme provides theoretical concepts and the latest industry insights of marketing for the students. It aims to prepare students to succeed in marketing career in the aspects of digital marketing and social media, services marketing, events management, marketing communications, and marketing management. The programme is recognized by the Hong Kong Institute of Marketing (hereafter ‘HKIM’).
 
PT
Start 03 JUL 2017 (MON)
Duration 1 year to 2 years
Central Saint Martins, University of the Arts London
Executive and corporate training at GAPs puts together all research and teaching resource base of overseas institutions and HKU SPACE, to identify training gaps and to offer intensive, non-traditional executive development that brings significant and lasting impacts to both individuals and organisations.
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Start To be advised
Duration 3 days
Fee HK$13,000 - 15,500