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Postgraduate Diploma in Integrated Marketing Communications (IMC) programme is committed to train marketing professionals with vision and practical skills. The programme helps students develop vivid marketing communications strategy and employ appropriate instruments for delivering the most relevant message to the target audiences. Students can make decisions for solving daily business problems as well as to establish a good conceptual background to face future challenges.
PT
Start 24 JUN 2017 (SAT)
Duration 1 year
Postgraduate Diploma in B2B Marketing Management (BMM) programme is committed to train a new generation of marketing experts with global strategic mindset and be familiar with operations of B2B market. It provides students with theories and practical skills to formulate their B2B marketing campaigns. Students can establish and evaluate the effectiveness of a comprehensive marketing strategy to improve client relations, performance efficiency and returns.
PT
Start 24 JUN 2017 (SAT)
Duration 1 year
Postgraduate Diploma in Shopper Marketing and Retail Management (SMRM) programme is specially designed for senior management and marketing executives from traditional or emerging retail business and suppliers. The programme covers the cutting edge “shopper marketing” concept and merge intelligence from shopper behaviour research into the overall marketing strategy. It also examines the keys to design excellent shopper experience, embracing contents of various aspects such as brand communication, omni-channel retailing, team leadership and category management, etc.
PT
Start 24 JUN 2017 (SAT)
Duration 1 year
If you are accountable for advancing leadership agenda in your organization and are the Champion for talent development and employee engagement, this Program is right for you. It will equip you with practical coaching and leadership techniques, tools, and models that enhance yourself and organizational effectiveness in a new era.
PT
Start 29 MAY 2017 (MON)
Duration 1 year
Fee HK$50000
Many new job titles with the word Digital in them have appeared in the job market recently. This reflects a growing need for new talents with digital skills. It will continue to grow with the rise of the Mobile Internet, the Internet of Things (advocated in the West) and Internet Plus (advocated in China). Digital Strategy and Business Transformation (DSBT), is designed to enable students to take advantage of new opportunities in the digital age for both their personal and corporate advancement.
PT
Start To be advised
Duration 1 year
Fee HK$50000
Businesses in Hong Kong recognise the competitive advantages that come with innovation. It is estimated that the demand for professionals who excel in innovation will increase significantly. This need will be further heightened by the entrepreneurial frenzy that is going on in Mainland China. This Postgraduate Diploma is designed to help students to harness innovation to break through the domain limits of products and services. It will empower them to capitalise on opportunities in the market and turn their good ideas into reality.
PT
Start To be advised
Duration 1 year
Fee HK$50000
Innovative products and services are the keys to business success, while an additional and equally important factor is the ability to influence human behaviour. Understanding the thinking that fuels what customers want, how to maximize efficiency and what it takes to manage the various personalities that form a company's identity are daily imperatives. MPSY is a unique programme enabling students to implement management methods that can increase and sustain an organization’s growth and development; the knowledge and principles learned can be applied to different types of organizations.
PT
Start 29 MAY 2017 (MON)
Duration 1 year to 2 years

 

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