Programme Structure
The programme aims to develop the study of media and cultural institutions, ideologies and policies as part of social and economic reality. Its design has a specific rationale, beginning from a first semester which aims to provide a comprehensive foundation in research methods and critical approaches to media and culture, through a second semester which allows advanced work on one of the following three areas:
- Image and Media Analysis
- Media and Social Inquiry
- Media Literacy
This programme provides a grounding in the media and then visual, socio-cultural and economic content, giving graduates the possibility of undergoing further study in media and cultural studies, creative industries, media management and advertising.
In fulfillment of the graduation requirement, students are required to complete 4 modules according to the following study schemes:
| Semester | Module |
|---|---|
| Semester 1 |
Students are required to take TWO compulsory modules as follows:
|
| Semester 2 | Students need to take any TWO of the following modules:
|
Notes: The above programme structure is intended for use by prospective students as a guide. HKU SPACE reserves the right to vary the structure.
Duration of Study & Award
Students who have successfully completed all four modules will be awarded the Postgraduate Diploma in Media and Cultural Critique within the HKU system through HKU SPACE.
Teaching Mode
The unique research and critique nature of this programme enables a variety of teaching modes to be used, including lectures, seminars, tutorials, workshops as well as independent research and study.
Students should expect to take two classes per week, one on a weekday (evening), and one on Saturday.
Assessment
Depending on the nature of individual modules, students will be assessed by a combination of individual essays, research assignments, article reviews, class and/or site visit reports, media lesson plans, photoblogs, quizzes, group projects and presentations, multimedia projects and written examinations.
Further Studies
Postgraduate Diploma is widely recognised around the world by employers and academic institutions.
Graduates of the programme would also have the opportunity and required background to further their studies at master’s level – thus, various options, both professional and academic would become available to them in the burgeoning fields of the media and cultural industries, PR, media management as well as in creative industries.
Graduates are eligible to apply for the MA Media and Communications Management programme offered by Middlesex University London, with an exemption of up to 90 credits given to successful candidates (half of the MA programme). They are thus required to take one additional module and finish a dissertation for the MA qualification.
Graduates can also apply for various MA/MSc programmes of the following universities:
- Edinburgh Napier University
- Middlesex University London
- University of the West of England, Bristol
- The University of Western Australia
Tuition Fee
The tuition fee is HK$16,000 per semester (two semesters for the entire programme).